Online Self
Storage Company Innovates Billion Dollar Industry
Self Storage Facilities
are now able to pay for internet leads only if they result in a rental.
Newbury
Park, CA -- August 7, 2007
Selfstoragedeals.com, a
popular self storage lead generating website which has sold over 500,000 leads
to individual companies, recently introduced a program by which self storage
facilities are charged a discounted fee for leads, and a flat "Pay Per Move In"
rate when the lead results in an actual client.
"Some self storage facilities
were concerned about buying leads without testing the quality first" said Colin
O'Brien Lead Salesman for Selfstoragedeals.com. "So to soften the blow, we are
now offering them the option to pay heavily discounted rates for leads, and
then a flat fee when a lead results in a move in."
The American self storage
sector, the fastest-growing sector of the United States commercial real estate industry over the last 30
years, has relied almost exclusively on the yellow pages to advertise services of
individual self storage facilities on a local level. In the past several years
due to the advent of more widespread high speed internet access this business
model has slowly shifted to a reliance on national self storage websites that
generate sales leads for local companies. The local self storage companies then
purchase these leads at varying prices whether they result in a customer
actually renting storage space or not.
The website creates sales
leads by allowing potential customers to log on and fill out a self storage
quote request form. In this form customers specify the needed self storage unit
size and the storage start date. Once the potential customer has entered their
contact and location information, the website instantly forwards the lead to
the storage facility that services the zip code specified.
The website's success is
due partly to it's ability to provide individual self storage companies with
valid self storage leads in real-time, as well as consultations on how to
increase sales conversions. Selfstoragedeals.com boasts 90% coverage of the United States self storage market and caters to moving
companies, storage facilities and mobile storage providers.
There are now 51,223
primary self storage facilities in the United States as of the first quarter of 2007. Primary self
storage facility gross revenues for 2006 were approximately $22.6 billion. The
total market capitalization value of the entire U.S. self storage industry is well in excess of $220
billion.
Industry experts predict
that by 2008 over 75% of all self storage facilities in the United States will be using some form of internet leads as a
method to increase revenue.
About SelfStorageDeals.com
www.SelfStorageDeals.com is one of the highest volume lead aggregators in the
industry, allowing consumers to log on and fill out a storage quote request
form. The customer can specify the requested unit size and the storage start
date, before entering their contact info to have a local facility provide an
instant quote. That quote is forwarded directly to the facility or a company's
call center, in real-time, making it one of the most effective forms of direct
Internet marketing in the industry.
For more information
please contact:
Colin O'Brien
Self Storage
cobrien@selfstoragedeals.com
1-888-337-0632 ext. 84
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